Lois works with marketing, corporate and community leaders to create winning proposals; digital media; meetings and live events; strategic communications programs and marketing materials across all sectors. She works directly with the client or through agency partners.
Lois learns what the client wants. And what the client’s customer wants. She connects those insights to the product or service, and to the brand. She finds out what differentiates the client’s offer in the marketplace. Then she brings out those differentiators in clear, enagaing language.